Quality Pure Linen


The HMCo passion for quality is backed by its policy to only source from the best of European craftsmanship. We believe that pure linen can only reach its potential through professional production. The process’ of spinning, dying, weaving and finishing linen are art forms in their own right and are paramount to producing quality that will last as quality linen should.

Hale Mercantile Co quality pure linen

Whilst HMCo advocate an eco conscience in our use of the flax plant we also emphasise our commitment to quality. Slubs or small knots associated with linen yarn are considered defects commonly associated with low quality. HMCo pure linen yarns are made from fine quality French flax. Our superior yarn quality is apparent in our weave and every step of our production takes place in Europe.  100% European Linen.

Flax is not linen. A good analogy for comparison – Wheat is not Flour, but it is its primary source. It is cultivated to produce many other products such as wholegrain cereal, beer etc. Flax is the raw product that linen is produced from. But like wheat, flax is also cultivated for many other uses. To produce pure linen yarn, flax needs to first go through a highly specialised, intense and arduous process. And then it needs to be spun. It is at this point it can be now called Linen.  Linen may sometimes be described as being French or Belgian to suggest it is of good quality, but in some cases such linen is produced outside of Europe from exported French or Belgian flax. There are two indicators that can assist with assessing quality linen; price point and in some cases a products label. In Australia we are fortunate to have very strict ‘place of origin’ regulations for labeling imports. It is worth noting that it is simply impossible to produce a true French, Belgian or any European quality linen cheaply. And this is true of even European brands sporting a place of origin label based on where a product may be sewn even if the fabric it is sewn from is not of European origin. A cheaper price point in this situation can indicate an inferior flax sourced and woven outside of Europe and simply sewn at the place of origin listed on the label. Pure linen, produced in Europe from plant to yarn to fabric is not a cheap purchase, but quality European linen will always work out to be the better investment in the long run, because if cared for properly it will last a lifetime and without doubt look even better with age.