Linen information from Hale Mercantile Co - FAQ

Where does the name Hale Mercantile Co come from?

Hale means to be strong and robust. Whilst it is used in conjunction with a persons state of health we thought it was the perfect word to associate with our linens. Linen is strong and natural. It is a wonderful textile to use on the body and in the home to advocate a sense of good natural living that just happens to be loaded with aesthetic and tactile charm. Mercantile obviously refers to business and our business is to trade beautiful linens and associated products for everyday living. And we love it!!

Where is HMCo linen made?

All of our linens are made in Europe. Flax is the primary product from which linen is made and ours is sourced from France. The manufacturing process from yarn spinning and dying to weaving and sewing all takes place in Europe.

How is HMCo linen different from other linens?

Although we use French flax to make our yarns, flax is not linen. It is the primary source of linen but is cultivated for many other uses. Our actual yarn is not only made from French flax it is spun and dyed by master European craftsmen to ensure textural quality, durability and colour integrity of our woven products. Our linen is designed to be completely easy care. Each piece is prewashed and shrunk to ensure, that with proper care, a simple wash and tumble dry is all that is needed. Our linens are best worn with a relaxed, natural appeal.

Can HMCo linens be tumble dried?

Yes. We recommend tumble drying on a low-medium heat to maintain the linens shape and soft textural appeal.

Will HMCo linens shrink?

If the proper care instructions are followed, our linens will not shrink.

Can I iron my HMCo linen?

Yes, you can iron your linen. We do not recommend it though. HMCo linen has been designed to be relaxed and textured in appearance.

Will my Crush Throw drop any lint?

Please refer to the throw care instructions. If you have any concerns about minor lint this will be eliminated through the washing and drying process recommended. Any minor shedding will disappear after the first couple of washes.

What should I use to wash my HMCo linen with?

We recommend using a mild liquid detergent such as wool mix.

Will HMCo be expanding the current colour range?

Yes, stay tuned. We have lots of new colours and products on the horizon. More luxury pure linen bedding and lots more to come. Please refer to the colour guide in our products for further details on the HMCo colour palette.

How do I become a HMCo retailer?

Simply fill in the trade application form and we will respond with all the relevant information.

Where else can I see HMCo products?

HMCo products can also be viewed via our social media platforms such as Instagram, Facebook, Pinterest and Tumblr where you will find all the latest news and product updates.

What payment methods do you accept?

We accept Visa, Mastercard and PayPal. When selecting to pay with PayPal, you will be redirected to the PayPal website to login and review the order before clicking 'Pay Now'. Once this transaction is complete, you will then return to Please note payment is only debited from your card at the time of dispatch.

What if an item I want is out of stock?

Please email should you find a colour or size you are interested in is being displayed as unavailable on our website. We will be able to advise if the item is available for pre-order and will advise an estimate on delivery.

Can I return items?

Please refer to our Terms and Conditions page for details regarding our returns policy.

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