Petra makes its debut as a core colour way within our collection. The perfect hue when one does not want to fuss over keeping whites white.

Our most popular Instagram images for 2019, as loved by you.

The new Hale Mercantile Catalogue is finally here! The release of our 2019/2020 catalogue has included the official launch of several special and exciting items…

Our most popular Instagram images for 2018, as loved by you. We've enjoyed bringing you our hand- selected curation of relaxed, dreamy and luxurious linen i…

Keeping your luxury linen towels in perfect condition is important to ensure your towels stay fresh for years to come.  Here we provide some tips to ensure…

Here we present a gallery of our most popular Instagram images for 2017 to find out which ones you loved the most. Your double-taps told us our linen beddi…

Linen is a natural fibre many times stronger than cotton.  Its durability ensures products are made to last.  Linen is an investment but unlike cotton…

Wrapping yourself in a towel is a daily ritual we all love and as the finishing touch to a bathroom, they need to look and feel plush and beautiful. HMCo's …

To welcome the change in seasons, we celebrate the arrival of our Crush collection linen throw in the latest addition to our colour palette, 'Brun'…

Photographed in our recently refurbished showroom, our latest catalogue showcases exciting new pure linen products extending across bed, living, kitchen an…