Embrace Pure Linen Living

Committed to craftsmanship and luxury, our entire collection is designed with passion and created with purpose.
Masterfully produced end to end, only in Europe.

Shop bath linen Explore our style

Linen bedding lavished in culture, tradition, pride and centuries of craftmanship. Experience the luxury of pure linen bedding.

COVID-19 IMPACT - We continue to distribute our pure linen collection during this time of turmoil. Our office and distribution warehouse continues to operate under strict sanitary guidelines with our staff and clients always at front of mind.


Indulge in Hale Mercantile Co. pure linen

Hale Mercantile Co. was developed from the desire to bring to market a high quality collection of pure linen, produced without compromise. Our entire linen bedding collection is designed in Australia and manufactured from beginning to end only in Europe. Our quality has seen us grow into an established brand renowned for our unsurpassed palette, texture and sleeping experience.

As our brand has evolved, our linen bedding now showcases over 20 different colour ways to select from when creating your own luxurious ensemble. Luxury European linen is perfect for creating an effortless style for any bedroom aesthetic. We've cultivated beautiful bedroom looks that you can easily replicate.

We offer authentic European luxury linen, specified by distinguished interior designers, architects and stylists world wide. Elevated style for every day for every room in the home with a collection of over 70 masterfully crafted pure linen pieces

We have also incorporated additional bespoke fibres such as our linen Alpaca blend and fine Italian Merino Wool all designed to work back beautifully with our core linen bedding collection.

Please visit our website as your guide to all that is linen bedding. 

  • Our Style page for inspiration
  • Our Care Guide to learn how to maintain your pure linen bedding
  • Shop Our Collection to view our expansive linen bed sheet collection

    We are proudly represented by a wonderful list of premium retailers around the globe. Please contact us here for a stockist near you. 
Linen Bedding in Russo (rust colour) by Hale Mercantile Co

Trans-seasonal Shift

Embrace the trans-seasonal qualities of pure European linen in your home. Envelop yourself in throws and blankets produced from the finest European yarns. 

Shop Linen Blankets and Throws

Blushing Pink

Sumptuously textured and super soft we’ll have you blushing with our latest release limited edition throws.

Shop Pure Linen Throws

blush pink pure linen throw styled on  white linen chaise
pure linen napery styled on table

Tables to Inspire

Embellish your tablescape with our coveted linen texture. Layer our napery to embolden your senses and elevate your dining style.

Explore Table Linen

Linen Bedhead

  Anchor your bedroom style with a pure linen bedhead. Relaxed, plush and finished with an interchangeable linen slipcover to work back seamlessly with your linen bedding.

Discover Linen Furniture

Side angle of linen bedhead styled with grey and green pure linen bedding and pillowcases

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