Layer with pure linen

Our entire collection is crafted end to end in Europe. From the bedroom to the living room, embrace the change of seasons with the comfort and function of layered pure linen.

Shop linen bedding

Linen bedding lavished in culture, tradition, pride and centuries of craftsmanship. Experience the luxury of pure linen bedding.

Indulge in Hale Mercantile Co. pure linen

Hale Mercantile Co. was developed from the desire to bring to market a high quality collection of pure linen, produced without compromise. Our entire linen bedding collection is designed in Australia and manufactured from beginning to end only in Europe. Our quality has seen us grow into an established brand renowned for our unsurpassed palette, texture and sleeping experience.

As our brand has evolved, our linen bedding now showcases over 20 different colour ways to select from when creating your own luxurious ensemble. Luxury European linen is perfect for creating an effortless style for any bedroom aesthetic. We've cultivated beautiful bedroom looks that you can easily replicate.

We offer authentic European luxury linen, specified by distinguished interior designers, architects and stylists world wide. Elevated style for every day for every room in the home with a collection of over 70 masterfully crafted pure linen pieces

We have also incorporated additional bespoke fibres such as our linen Alpaca blend and fine Italian Merino Wool all designed to work back beautifully with our core linen bedding collection.

Please visit our website as your guide to all that is linen bedding. 

  • Our Style page for inspiration
  • Our Care Guide to learn how to maintain your pure linen bedding
  • Shop Our Collection to view our expansive linen bed sheet collection

    We are proudly represented by a wonderful list of premium retailers around the globe. Please contact us here for a stockist near you. 
Close up photograph of textured Double Crush Throw in a neutral combination of Kali/Petra

Shifting Seasons

As the seasons change, so should our interiors. Our versatile range of pure linen throws and blankets create a comfortable and functional home in transeasonal periods.

Shop Throws and Blankets

Impeccable Details

Our Flocca range is a coveted hallmark of our pure linen collection. Featuring beautifully hand-tufted edges, the range is designed to ensure a relaxed and inviting bedroom aesthetic.

Shop Flocca Linen

Close up photograph of cushions on bed in rich tones of Armee and Rosa
Photograph of full bed featuring sumptuous linen quilt in a neutral Sable tone

Gifts to Delight

Pure linen is a timeless gift that will please any recipient. Be it for a friend, a partner or a parent, or for a birthday, a wedding or as a gesture of gratitude, delight them with pure linen.

Shop Linen Gifts

Stay in touch

Join our mailing list for product updates, styling inspiration and exclusive offers.