Envelop yourself in pure linen living

Committed to craftsmanship and luxury, our entire collection is designed with passion and crafted end to end only in Europe.

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Linen bedding lavished in culture, tradition, pride and centuries of craftmanship. Experience the luxury of pure linen bedding.

COVID-19 IMPACT - We continue to distribute our pure linen collection during this time of turmoil. Our office and distribution warehouse continues to operate under strict sanitary guidelines with our staff and clients always at front of mind.

Indulge in Hale Mercantile Co. pure linen

Hale Mercantile Co. was developed from the desire to bring to market a high quality collection of pure linen, produced without compromise. Our entire linen bedding collection is designed in Australia and manufactured from beginning to end only in Europe. Our quality has seen us grow into an established brand renowned for our unsurpassed palette, texture and sleeping experience.

As our brand has evolved, our linen bedding now showcases over 20 different colour ways to select from when creating your own luxurious ensemble. Luxury European linen is perfect for creating an effortless style for any bedroom aesthetic. We've cultivated beautiful bedroom looks that you can easily replicate.

We offer authentic European luxury linen, specified by distinguished interior designers, architects and stylists world wide. Elevated style for every day for every room in the home with a collection of over 70 masterfully crafted pure linen pieces

We have also incorporated additional bespoke fibres such as our linen Alpaca blend and fine Italian Merino Wool all designed to work back beautifully with our core linen bedding collection.

Please visit our website as your guide to all that is linen bedding. 

  • Our Style page for inspiration
  • Our Care Guide to learn how to maintain your pure linen bedding
  • Shop Our Collection to view our expansive linen bed sheet collection

    We are proudly represented by a wonderful list of premium retailers around the globe. Please contact us here for a stockist near you. 
Linen Bedding in Petra (stone colour) by Hale Mercantile Co

Introducing Petra

Petra makes its debut as a core colour way within our linen bedding collection. Not a white nor a cream, Petra summons the delicate detail of a very pale stone. 

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Bath Linen

Pure linen waffle towels are the ultimate in bathroom indulgence. Now available in Armee. 

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white bath styled with green linen waffle towel
linen sofa with linen throw draped on side and matching cushions

New Crush Throw

  Staying true to our Crush collection, our new two-toned reversible linen throw is wonderfully crushed in appearance enhancing our signature relaxed textural appeal.

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Virtual Styling Consultations

Allow us to walk you through our extensive linen range and provide colour and styling advice for your individual space or project.

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Side angle of bed with natural tone bedhead and rust linen pillowcases and linen duvet cover

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