Our Top 9 Instagram Posts for 2019

Our most popular Instagram images for 2019, as loved by you. We've enjoyed bringing you our hand-selected curation of relaxed, sumptuous and luxurious linen images. Showcasing our earthy and natural palette, incomparable texture and quality and style, it's been a joy to inspire you and share with you our passion for pure European linen.     Thank you for following us and allowing us to be a part of your world. We look forward to bringing you more inviting and inspiring images in 2020.
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Style Siren Series - The Repose

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens. This week we nestle into The Repose, a historic cottage escape the rural NSW town of Dubbo by Saddler and Co's Jemima Alridge. Originally a humble worker’s cottage built in 1904, Jemima sought to weave elements of modern style side by side with heritage inspiration in the meticulous renovation. The result is a thoughtful space that exudes quintessential Australian charm and invites a sense of connection and a place to rest your senses.     With a nod to the European heritage that shapes the country, the original features of the cottage have been preserved and complemented with the renovation. The high timber ceilings and original timber flooring have been rejuvenated with a simple white lime finish. Artisan elements such as handcrafted tiles, antiques and brass and the inclusion of pure European bed linen and accessories have shaped a space that welcomes connection, rest and comfort.     Subtle links of the past and the environment intertwine through each room. Hale Mercantile Co. linen features in a palette of Russo, Moro and Sable to draw reference to the dusty plains and red soils of the area.     The inclusion of the Kristine range of bed linen encapsulates the essence of the building and it's location - rustic, romantic and a place with the heart of the Australian hospitality.     Thank you to Jemima Aldridge, for bookings please visit The ReposePhoto credit: Abbie Melle 
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Style Sirens Series - The Range

Style Sirens Series - The Range

Style Sirens – The Range, Byron Bay We are always delighted and intrigued by the beautiful spaces that our purelinen collection goes to feature in. So much so that we have decided tobring you style and inspiration from those that we consider to be ourStyle Sirens.This week we are welcomed into ‘The Range’, a sprawling property ofTom and Emma Lane nestled into the picturesque Bryon Bay hinterland.   The family’s consideration of sustainability and the environment ishonoured throughout the expansive home, in both architecture and design.With a strong influence of European finishing and styling, you would beforgiven to think that you had been transported to a farm house in the Mediterranean.    The Range sits on 120 acres and located at a vantage point to the rollinghillside and beyond to the sea. The principles of appreciating the outsideenvironment is evident in the raw and organic fittings, including originaltimber beams, muted terracotta tiles and a natural palette in pure linen bedding.     Merging the exterior environment with interior finishes is a style werevere at Hale Mercantile Co. Emulating the rolling, dusty countryside,selecting pure linen bedding in warmer tones of Brun (Toffee melange),Carmel (sun bleached caramel) and Cep (Mushroom) have beenutilised to great effect. Rosa has been subtly selected to complement the clay,pink tones of terracotta. Styling has been purposely left unfussed,relaxed and understated.   The Lane’s underpin a strong ethos and commitment to giving back tothe environment and community. They own three properties in the region,including The Farm, - a working farm with a collection of micro-businesses,each share the same ethos with traditional and sustainable practices.However, their work in the sustainability space is not limited to theseproperties, with the recent completion of The Beach House East Coast,an event space for retreats and conscious conferencing - proceedsfrom this venue benefit their environmental trust. Thank you to Emma LanePhoto credit: Alicia Taylor
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The Season For Entertaining

The dining table in any home is a place of communication and connection which we believe should exude a true sense of ‘home’. Whether a time for celebration, entertaining during the festive season, or simply when the family takes a moment to come together at the end of a day, take the opportunity to create your own sense of style in the focal point of your home. As the weather warms up and the yard comes alive to the tune of chirping birds, embrace the change and open your doors to friends and family. Of course, don’t forget to enjoy what culinary delights the change of season will bring! Our entertaining table style is considered sophistication, enhanced with a nod to the pinks hues and tones that has been featuring heavily on the European summer tables.     Pure European Linen – it goes without saying, the functional and style staple of your table is the quality, pure linen tablecloths, runners and napkins. Be playful with hues of soft blush, paired with intensified pinks. Our choice of the season is our Rosa and Moro, complemented by accent colours of rich blue and greens, such as Armee or Fonda.       A touch of imperfection – the iconic handmade ceramic collection of Astier de Villatte will bring the perfectly-imperfect to your table. Centuries of artisans handiwork in each captivating ceramic piece. A must have indulgence.     Mismatched vessels – composition is the trick to incorporating different shapes and textures. Consider ripple vases or glasses paired with earthy stoneware or ceramics.       Coffee table books for the dining table – the magic of inspired food photography in the joy of a hardback recipe book, gracing your table. Cookbooks have transformed into artwork for your table.   Understated greenery – the finishing touches are the most accessible, located in your garden (or neighbour’s)! Forage for Eucalyptus branches, sheoak or pine foliage to delicately fill your table vase.
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Style Siren Series - L’Atelier

Style Siren Series - L’Atelier

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens. This week we have our eye on L’Atelier, a light filled character apartment located in Daylesford, on the foothills of the Great Dividing Range.     Referencing Parisian style where vintage treasures are complemented with modern pieces, L'Atelier also honours the old world, country heritage that is the popular weekend getaway of Daylesford. Located only an hour and a half out of Melbourne, but with the vibe of worlds away, Daylesford has long been known as a place of escape and rejuvenation, as well as its healing properties with its famous mineral waters. L’Atelier is laden with charm and style, with the tasteful detail of the 1940’s style kitchen and heritage architectural features, the space has been thoughtfully considered for the needs of the guests. White walls and dark furniture is complemented and softened with the use of light timber, while sisal carpet gives warmth and insulation while maintaining the vintage aesthetic.     Each room has been considerately styled with vintage prints and artwork, delicate lighting and completed with the texture and tone only achieved with Hale Mercantile Co. pure linen bedding and linen accessories.     An emphasis has been placed on pure linen layering, by loosely overlapping and additions of mixed and matched linen cushions and pillows. The addition of our bold stripe line pillowcases is a nod to the old world, while the boldness of Russo adds a rich buzz that is often associated with the historic town.     L’Atelier would not be complete without the assistance of Bell Hemming-Bright on re-styling the property. Image credit, and captured perfectly by Danny Wooton Photography.   The property can be booked through AirBnB or contact directly on 0408589520. 
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Hale Mercantile Co. and Porter's Paints

Hale Mercantile Co. and Porter's Paints

Indulging in colour when styling or renovating need not be intimidating. Layering complementary or contrasting hues can completely transform the atmosphere of a room and by selecting the right tones, it can do more than create a beautiful aesthetic, it can also influence your emotion and character. We are delighted to be featured in the new Smooth Impasto campaign by Porter’s Paints, which focuses on the transformative qualities of colour in interior styling. The brand has recently released an exquisite selection of rich colours in their range, which ‘drive to create spaces that reflect our individuality and personal expression,' says Porter’s Paints. With sumptuous colours ranging from ‘a rich Grenache tone to a verdant green, terracotta, burnished red’, we love the natural and textural finish that is only achieved with a quality paint such as Porter’s Paints.     Sharing like views of texture and sophistication and a nonpareil palette, our pure linen bedding features timelessly, incorporating the lush greens of Armee throughout our pure linen bedding with the romantic touch of Rosa. Styled to perfection by the talented Heather Nette King and shot flawlessly by Mike Baker. Porter’s Paints and Hale Mercantile Co., a partnership like no other! For more tips on how to combine the perfect colour ways by Hale Mercantile Co., view our ‘Shop our Style’ page for endless inspiration.
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Period Charm Meets Modern Style

A quaint historic post office, transformed into a beautiful and modern abode without losing any of the original period charm. Located in the quiet seaside town of Port Fairy and originally constructed in 1881, this stunning Bluestone building is the perfect example of how beautiful historical architecture can be recontextualised to work within a modern society. Stepping inside this impeccably styled space, it’s no surprise to find it’s home to Hale Mercantile Co.’s very own Sharon Patsiotis.     The unique period architectural details such as detailed doorframe panels and tall archways are complimented by the eclectic mix of antique decorative pieces, art, taxidermy, and of course Hale Mercantile linen bedding, accessories and furniture.       This beautiful home was recently featured in the June/July issue of Elle magazine, where Sharon provides a personal insight into her inspiration for the space, and the significance the coastal area has for her and her family.     Her own unique style and penchant for antiques works seamlessly throughout the space, as she explains ‘Today’s families are drawn to open-plan living, but I’ve always loved the charm of a small space for showcasing decorative pieces that don’t work in large living areas’     Photography by Shannon Mcgrath
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The Sir George and Hale Mercantile Co.

The Sir George and Hale Mercantile Co.

At Hale Mercantile Co, we are passionate about the quality and integrity of the products we create and recommend. Our hard work, care, and passion for what we do is rewarded when we see Hale Mercantile products styled in a beautiful space. Suffice to say we get a buzz when we see how our products are loved and cherished by others. This is why we are excited about this particular blog feature we are about to share with you. Nestled in the quiet river-sde town of Jugiong, beside sweeping paddocks in the countryside of NSW, sits an unassuming old fashioned country pub by the name of The Sir George. This hidden gem brings old-world nostalgia and contemporary comfort together. Originally built in 1852, the historic venue has been restored to create an eclectic space filled with character and charm, and now includes a restaurant, boutique bar, accommodation and artisan bakery. Just off the hume highway between Sydney and Melbourne, The Sir George makes for the perfect watering hole or overnight stop for the weary traveler. Grounded in a philosophy of simplicity and authenticity, you’ll be treated to a menu of locally sourced Hilltops produce, a quaint beer garden, and fresh-baked goods. Should you decided to stay the night, you’ll be welcomed into warm and homely rooms adorned with stunning linen by Hale Mercantile Co. With everything The Sir George has to offer, you’ll find it hard to leave! The Sir George showcases Hale Mercantile Co Crush Linen Throw, Flocca Linen European Pillowcase, Basix European Pillowcase, and Linen Cushions Image sources: www.sirgeorge.com.au www.instagram.com/thesirgeorge
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Introducing our New Catalogue

The new Hale Mercantile Catalogue is finally here! The release of our 2019/2020 catalogue has included the official launch of several special and exciting items and colours to the HMco. collection. If you’re signed up to our newsletter you would’ve received updates on our stunning new range, if not – keep reading to learn about our latest product news and new catalogue highlights. Exquisite new hues This year we welcomed Armee and Moro to our pure linen palette. Armee, a deep green reminiscent of lush remote pastures, pairs seamlessly with Fog, Ayrton, and Brun to create a calming and earthy ensemble. Moro, a muted mulberry tone, brings warmth to any space. Mix it with our rustic Russo hue to imbue a delightfully rich palette or create all that is feminine with the addition of our earthy pinks in Floss and Rosa.     Our ever-popular pure linen stripe collection has also been extended! We are excited to introduce two new colour combinations: Ayrton/Russo – The freshness of white linen combined with a rich rust tone Brun/Sable – Muted and earthy, sand with a chocolate mélange   New layers in time for winter   We are pleased to introduce two exclusive products to our collection, both of which are perfect for adding layers and comfort this winter: Our new Crush Merino Blanket and Alplin Throw. Our luscious Crush Merino blankets are produced entirely in Italy ensuring traditional craftsmanship and unrivalled quality. Light weight and super soft with generous proportions, our blankets are woven as a mélange using our signature Sable hue to blend with the warmth of Fysk, contrast of muted black in Nox and the rich and rustic tone of Russo to provide a choice of three colour ways to select from.     Our luxuriant Alplin throws are exclusively hand-woven. The elegant Alpaca and linen combination is constructed by sourcing the finest Peruvian Alpaca and blending it with our distinguished European linen yarn. A true hallmark of the finest craftsmanship, our throws are individually hand woven on traditional hand looms in Europe.     Don’t forget to stay up-to-date with the latest new from Hale Mercantile Co by signing up to our newsletter here.
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The high end apartment in New York where everything is for sale

The high end apartment in New York where everything is for sale

On the third floor of a Soho loft in Manhattan is where you will find all your dreams have come true. The Apartment by The Line is a creative and diverse approach to retail and is a concept store like no other! The Apartment by The Line is the brick and mortar store of the stylish eCommerce shopping website, The Line. This is a must visit place for those who love retail and interior design all in the one place.     The concept was created by New York stylists Vanessa Traina and Morgan Wendelborn who set up shop as The Apartment, a very clever and stylish way to sell online products to an offline consumer. In side this shop-able apartment, everything is up for grabs and there is something about the way that the products are visually merchandised in a related way that makes The Apartment such a special shopping experience. It is a place where shoppers can gain inspiration for their own homes décor or their own fashion and beauty, all in a place so unique from today boutiques that can often be over filled with unappealing products.     With coats hanging on the wall hooks and loose change scattered on the side table, it is this sort of attention to detail which gives The Apartment a human element and authentic aspect. The general purpose was to put something together based on how people actually live because if you are going to spend $18,000 on a chair, you might want to experience it for yourself first!     If you can’t make it to see The Apartment, you can still shop directly from the online website, The Line. Here you will find pieces featured in The Apartment which are all carefully chosen products from established and emerging designers. They also offer a growing range of online and offline services, including by-appointment shopping, personal styling and interior design consultation.  The Line is bringing new meaning to the phrase “Make yourself at home” and you can visit The Apartment Monday–Saturday: 11 a.m. to 7 p.m. and Sunday’s: 12 p.m. to 5 p.m. The Apartment by The Line76 Greene St, New York, NY 10012(646) 678-4908 Photos courtesy of The Apartment.
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Satellite Island, Tasmania

Years ago I was lucky enough to travel to Tasmania for the very first time. I was amazed by the raw beauty of it and I inevitably fell in love with it right from the start. One of the many great things about Tasmania is its history and rugged coastal beaches that still seem untouched to this day, many of these places are small islands off the main land where you can visit. One of Australia’s best kept travel secrets is Satellite Island, about a 40-minute drive from the Bruny Island ferry terminal and a five minute boat trip across the D'Entrecasteaux Channel. If you have ever dreamed of owning your own island here is your chance to experience that feeling for your very self. Satellite Island is owned by Melbourne based couple, Kate and Will Alstergren and is one place that everyone should have on their bucket list. The island, which some say is at the ‘end of the world’ is part of the Partridge Island Group, lying close to the south-eastern coast of Tasmania surrounded by an ancient fossil clad rock shelf, home to an array of local shellfish, including crayfish, native scallops, abalone and oysters. The isolation of Satellite Island does not mean all of life’s comforts are left behind. In fact, just the opposite. Satellite Island is the definition of modern luxury when it comes to styling and design. Interior Stylist Tess Newman-Morris, along with owner Kate create the ultimate getaway by using calm beachy neutral tones, deep greys and blues and soft luxurious throws and linens by us here at Hale Mercantile Co. We spoke with Kate about the island and what draws visitors here from all over the world.   What is it about Satellite Island that draws visitors here from all over? It is hard to say but our guest book is filled with comments about the peace, the perfect isolation, the beauty of the rock shelf, the secret coves, open fields, the night sky, the sense of having the whole world to yourself. Guests love the understated luxury of the Summer House and the Boathouse and the beauty of the surrounding Tasmanian wilderness. There are no time frames on the island, no breakfast cut off, you set your own clock. There is no one to grab that sun lounge next to the water first. All these things combine to connect you to what is real in life and silence what is not. The experience is one of complete relaxation. These things draw visitors to the island. Who are the typical travellers that are attracted to Satellite Island? We have many couples visiting for holidays, anniversaries and getaways. We have had many very special wedding proposals during stays, which are always wonderful. There are also families visiting for special occasion birthdays, groups of friends and solo travellers. We have many international guests and many from interstate. Is there a part of the island that you love the most? I adore the Boathouse. I love sleeping there with the doors wide open, the sea gently lapping underneath and the stars twinkling above. The top of the island is also a favourite spot. I always take a deep breath here, as this spot fills your soul. From here you have a 360 degree views of Bruny Island, the Hartz Mountains and the beautiful D'Entrecasteaux Channel. In winter the snowcapped mountains are heaven and in summer the sunsets are breathtaking. And then there is Last Glimpse Point on the southern most tip of the island. Here as you look towards Antarctica, the island's sheer cliffs fall away to the rock shelf and the Southern Ocean below. There is a silence here and, immersed in nature, you marvel at the beauty of the world.   What goes into the process to the select the brands that you choose to represent you on the Island? We have carefully chosen the brands we use on the island. We have chosen natural products that all complement the understated luxury of the island aesthetic. They are brands that reflect care, simplicity, luxury, truth, beauty, quality, passion and have a connection to nature. That is why we use and love Hale Mercantile. Pure European linen is a beautiful natural product using the finest flax and produced with care and passion. We adore the colours of Hale Mercantile's linen bedding as they reflect the beautiful natural colours of the island and the surrounding wilderness.   How would you describe Satellite Island in five words? Haven. Pure. Wilderness. Wild. Untouched. Kate sweetly ended our chat with; “I agonised over the 5 words... and realised that magic was definitely one of them I forgot to put down. There is definitely a magic there!” STAYING THERE Accommodation can accommodate up to 12 guests. The Summer House sleeps 6 guests across three bedrooms with a king-sized main bedroom. The boat house has two bedrooms and is located right on the jetty’s edge. If you are feeling more adventurous, you can try glamping under the stars in a queen sized bell tent. GETTING THERE Virgin, Tiger, Qantas and Jetstar all fly to Hobart and Satellite Island is a five-minute boat ride from Bruny Island’s hamlet of Alonnah which is a 40-minute drive from the Bruny Island ferry terminal. Guest are then met by the Island Manager who transports them to the Island by boat.
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Le Labo – Melbourne

Nowadays, you can walk into any chemist, supermarket or department store and purchase a bottle of perfume. There is such a huge range on offer so what is it that sets one perfume company apart from the other? At Hale, we believe that it has a lot to do with the integrity and ethos of a brand and when we came across perfume company Le Labo, we knew they were the real deal. Le Labo perfumery first opened in the Nolita neighbourhood of Manhattan in the USA back in 2006. Since opening, they have obtained a cult following and in March 2017, they launched their Melbourne store located in the trendy suburb of Fitzroy. Lucky us!     Le Labo believe that the world should be filled with soulful fragrances and not just more bottles of perfume, and that the future of perfumery lies within the craftsmanship of each individual fragrance. Each scent becomes identifiable as a Le Labo creation, when you pass a person in the street, or share a lift with someone that is wearing Le Labo, you know without doubt where they've purchased their perfume from.     When purchasing direct from the Le Labo store, you will not only receive a beautiful bottle of perfume or candle, you get the whole integrated experience. You select your scent which is then blended in front of you and you can have a customisable label attached to each bottle or candle making the whole experience one of a kind and the perfect gift for someone special or just to spoil yourself.     The Le Labo range has over 100 vegan fragrances and are especially renowned for their unisex fragrances, candles and perfumed oils. Their Melbourne store is located at 183 Gertrude Street, Fitzroy and they recently opened their Sydney flagship store at 68 Gould Street, Bondi Beach. Both stores stock the full Le Labo range.
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